Crisps brand Kettle appoints PR agency for new product drive

Snack firm Kettle Foods - the maker of Kettle Chips and Metcalfe's popcorn - has appointed food-and-drink comms specialist The Lucre Group as its UK comms agency, following a pitch process.

by Arvind Hickman

A crisp win: Lucre owner director Tamarind Wilson-Flint and managing director Rhona Templer.

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