The PR Week: 9.27.2019: Ivan Ristic, Diffusion PR

The agency president talks the so-called 'British PR invasion' and the difficulty of Guinness world records.

L to R: Frank Washkuch, Ivan Ristic, Steve Barrett
L to R: Frank Washkuch, Ivan Ristic, Steve Barrett

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Ivan Ristic, president of Diffusion PR, chats about the limited legacy of the so-called "PR British invasion" — and what it takes to get a Guinness World Record for binge-watching.

Ristic also chats about the news of the week, including climate activist Greta Thunberg's "death stare" and U.N. speech, the We Company's IPO-plosion and Advertising Week. 

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