Francis has 22 years’ agency experience, having held senior roles at WPP, BCW, Ketchum and Ogilvy, spanning a mix of sectors including beauty and grooming, consumer wellbeing, travel and tourism, food, drink and retail.
Francis described her appointment as "exciting" at a "significant time for the agency's evolution".
"I'm looking forward to the opportunity of working with a talented team, with a clear ambition and the energy to meet the future challenges of our clients and the industry," she added.
She joins a five-strong executive team, reporting to group MD Becky McKinlay, and will focus on growing the agency’s PR business.
McKinlay added: "I’m delighted we’ve been able to attract someone of Rachel’s calibre to the TVC team. She is a hugely experienced and talented practitioner and will bring a new mix of skills to the agency.
"We have bold and ambitious plans for TVC and I’ve got no doubt Rachel will help fast track our growth."