Case study: FCA keeps PPI complaints in the news during two-year campaign

The Financial Conduct Authority (FCA) recorded a spike in consumer awareness of the deadline to complain about being mis-sold payment protection insurance on loans, credit cards and mortgages in the final 10-week burst of its two-year campaign.

by Magda Ibrahim

FCA worked with Kindred Agency on the PR for its PPI deadline campaign (Pic: M&C Saatchi)

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