The PR Week: 9.20.2019: Howard Schacter, Acreage Holdings

The top communications executive of one of the leading cannabis companies talks about being the "Apple of cannabis."

L to R: Frank Washkuch, Howard Schacter, Steve Barrett
L to R: Frank Washkuch, Howard Schacter, Steve Barrett

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Howard Schacter, VP of communications at Acreage Holdings, chats about trying to make his company the Apple of the cannabis industry and shares insights into the jigsaw puzzle regulations in the U.S.

Schacter talks with PRWeek's Steve Barrett and Frank Washkuch about the news of the week, including the vaping illness epidemic, Sandy Hook Promise's chilling PSA and one of the worst social media challenges ever. 

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