DIARY: Online launch service pr4everyone.com slips up with release mistake

Recently launched service pr4everyone.com is pitched as the 'affordable' PR resource, offering SMEs an online PR tips and tricks guide.

It includes founder Tanya Arturi's guide to press releases, with an example of her own work. The Stockport Entrepreneur of the Year Awards release opens with a line certain to wow local SMEs: 'Tickets are now on sell (sic) for ...'

Arturi is 'mortified' by her mistake: 'You should always get colleagues to double check releases for you.' Indeed.

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