IPR for merger despite PRCA snub

The IPR is to push ahead with attempts to convince the PRCA of the benefits of a merger, despite the association this week rejecting the institute's latest plea for union.

In a letter to PRCA director-general Flora Hamilton this week, IPR director-general Colin Farrington urged the body to reconsider restructuring plans it turned down last year.

He referred to 'frustrating double bureaucracy' on joint IPR-PRCA ventures', and suggested that 'too much time has been spent resolving minor disagreements between us'.

But the PRCA snubbed the IPR's renewed suggestion of a combined 'federal structure'.

It is a blow to the institute, whose president Jon Aarons last week said the PRCA had its 'head in the sand' in respect of client cutbacks, redundancies and cancelled membership subscriptions.

Farrington said he was 'disappointed' by the PRCA stance and added that the institute would continue to persuade the association of the benefits of structural change.

In its response, the PRCA said: 'There was a full set of talks last year and the PRCA board reached the conclusion that this was a path not in the interests of PR consultancies.'

It insisted the PRCA was 'committed to the closest possible working relationship' with the IPR, in addition to other bodies such as the CBI and Institute of Practitioners in Advertising.


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