The revelation, timed for the notoriously slow news week between Christmas and New Year's Day, is part of a promotional strategy being coordinated by Foresight Communications.
The agency was hired four weeks ago but only revealed the existence of the party, initially called New Party For Britain, last Sunday.
Foresight managing director Mark Adams said: "At this stage, I'm not ruling anybody in or out... all I can say is that there will be a few surprises."
The new party is understood to have been set up by a group of 'centre right' individuals from the business sector and Tory modernisers.
One such moderniser, MP and former leadership candidate Michael Portillo, has already publicly ruled himself out as one of its supporters.
The Christmas PR push will also involve a direct marketing campaign to thousands of homes explaining a full set of policies, which are currently being ironed out.
The party is also planning to set up a thinktank fronted by an as yet unnamed "leading academic". Foresight has also developed the party's website www.newpartyforbritain.org.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
