Royal Mail doubles PR agency roster

LONDON - The Royal Mail Group has halved its PR spend to £2.5m while simultaneously more than doubling the number of PR agencies on its roster.

LONDON - Five agencies will handle PR work across the Royal Mail Group's three divisions: Royal Mail, the Post Office and Parcelforce Worldwide.

Cohn & Wolfe, Countrywide Porter Novelli, Eulogy!, August.One Communications and Shine Communications have secured the work after a ten-week competitive pitch. They will work alongside Communications Services, the Royal Mail Group's in-house PR team.

Royal Mail Group external relations director Paul Budd confirmed the agencies would share a PR budget of £2.5m, a fall from £5m last year.

He said the budget cut had been made because "the company is losing around £1m per day at the moment".

Earlier this month the group ditched the widely-lampooned name Consignia, reverting to its original name. Consignia was adopted last year when the group converted to a Plc.

Budd said no decision had yet been made as to what work will be handled by which agency, but said PR would be focused on the group's most profitable divisions and products, adding that the special delivery business was a priority as that product "consistently beats its performance targets".

Two years ago the group had three firms -- GCI, QBO and C&W -- on its roster. Of those three, only the latter has remained.

The hired agencies report to the Royal Mail Group's eight-strong corporate press team, headed by senior PR manager Melanie Corfield and PR manager Patrick O'Neill.

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