Year-to-date results, compiled exclusively for PRWeek by monitoring firm PressWatch, reveal that Marks & Spencer is back on top form, securing its position at the head of the table with an impressive 5,012 points - more than double that of runner-up and fellow retailer Tesco.
Northern Rock comes in at third place with 2,325 points, calculated by assigning positive and negative value to firms' media coverage.
The corporate comms team gliding gracefully towards the booby prize of a trip to the Tower of London is the crew at Andersen. Given that Andersen - with -5,083 points - was effectively merged into rival Deloitte and Touche this summer, it is difficult to see who exactly will go to the Tower on its behalf.
Which will doubtless come as good news to the in-house PROs at troubled Marconi (-4,237 points) or even the now defunct Consignia (-3982), still suffering for its early 2002 performance months after its name was officially ditched.
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