Creston in talks to buy shops as part of marcoms plan

Fledgling marketing services group Creston is in acquisition talks with two PR agencies as it seeks to build a full marcoms capability in the UK and abroad.

Creston CEO Don Elgie - a founding partner of communications group Grandfield Rork Collins, later sold to Saatchi & Saatchi - confirmed he was 'very interested' in a couple of PR firms, but was yet to seal any deals.

He remained tight-lipped as to which firms were in the frame, except to say they were national agencies with 'a balanced, full service offering'.

'We are concentrating on recession-resistant sectors, and while PR is not recession proof, there are PR companies that are doing very well and we are talking to such firms,' said Elgie.

He hinted at the consumer product PR and retail consumer PR sectors as targets.

Creston also announced this week it has acquired buying marketing agency EMO in a deal worth up to £5.7m.

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