IPR asks industry for input into Govt operating review

The IPR is calling for PR industry leaders to contribute to a set of guidelines being drawn up in a bid to prepare the industry for the Government's upcoming introduction of the Operating and Financial Review.

IPR head of policy Nigel O'Connor said the body is hoping to get as much industry input as possible.

The Government is putting together proposals on non-financial reporting, set to cover disciplines such as corporate social responsibility.

IPR bosses are keen that the industry responds to the proposals and want to prepare the guidelines to coincide with the launch of the OFR.

'It's really important with this issue that we don't operate in a vacuum because it will affect the whole industry,' said O'Connor.

The IPR has set up a dedicated steering group to look at non-financial reporting issues, to raise awareness and understanding of the OFR.

A recent MORI poll for the IPR revealed less than one third of corporate comms and marketing directors claimed to know 'a great deal' or 'fair amount' about OFR requirements.

Pass rates for the IPR diploma are up four per cent on last year, with 119 students passing out of 192.

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