INTERNATIONAL: Survey of US CEOs shows increase in comms emphasis

NEW YORK: CEOs in the US are spending more time on both internal and external comms than they did a year ago, according to the results of the annual PRWeek US/Burson-Marsteller CEO survey.

The study asked 192 CEOs about how they prioritise different PR objectives and how they positively regard their in-house PR staff.

Asked how much time they spend on internal comms, 61 per cent said they invested more time than a year ago.

Sixty-two per cent reported they are spending more time on external comms.

Media relations remains a priority: 31 per cent of CEOs said they are more likely to participate in a media interview than they were a year ago.

Only 15 per cent said they are doing fewer interviews.

CEOs also reported a greater appreciation for the corporate comms function, with 66 per cent saying their regard has increased since 2001.

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