INTERNATIONAL BRIEFS: Oracle selects Biz360
REDWOOD SHORES, CA: Oracle has selected Biz360 to handle its media-measurement needs. While Oracle will continue to work with other media-measurement firms on various projects, it said Biz360 can instantly analyse media, not just for which reporters and publications are writing about Oracle, but also in what context. Biz360 is also helping Oracle develop its media analysis to include international media content.
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