Ask Jeeves cuts top corp PR post and UK PR budget

Questions and answer website Ask Jeeves has cut its top UK corporate communications post and slashed its PR budget despite a 30 per cent hike in British revenues.

Ask Jeeves director of corporate communications Nick Mason-Pearson was made redundant following the group's decision to scale-back its corporate PR efforts in the UK.

Mason-Pearson said he is now considering his optionsafter a two-year spell at Ask Jeeves. His role has been abolished to make way for a 'more cost-effective' brand PR manager post, for which Ask Jeeves is now recruiting.

Ask Jeeves also dropped its retained relationship with external agency Consolidated Communications in July, as part of a plan to refocus on marketing and brand management.

The news comes just weeks after Ask Jeeves announced global revenues of £11.4m in the three months to 30 September, up from £9.9m in the same period last year - of which the UK contributed an impressive 26 per cent or £3m.

Ask Jeeves UK chief executive Adrian Cox told PRWeek that Mason-Pearson's role was made redundant because of a focus away from corporate communications, largely due to the fact the group scrapped original plans to float.

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