Becky Green's work as an associate director at the Weber Group does not, by the agency's own admission, involve working with 'sexy' clients.
Yet the 27-year-old is greatly admired by those clients and colleagues alike for her imaginative and enthusiastic attitude to her work for the tech agency.
Green joined the agency as a senior account executive in 1998 following a year as account executive and trainee account executive at ICAS.
She had previously worked as a marketing executive at analyst firm Giga Information Group, having decided that her career did not lie in her degree subject of psychology.
Her standing with her clients has seen briefs from two of them - BEA Systems and SAS Institute - expanded from UK to EMEA remits. Together with another of her clients - JD Edwards - Green will have overseen a quarter of the agency's revenue in 2002.
Agency staff credit her success to her creativity, which has seen her pitches applauded and journalists engaged by even the most densely technical clients on Friday afternoons, securing impressive national media coverage.
She is praised for her people skills, which have seen every member of her team who joined before 2002 promoted at least once, while Green has presented growth plans to Weber Shandwick's joint UK chief executives and is working on a cross-EMEA strategy with the agency's sister agencies for BEA Systems.
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