DIARY: Nelson Bostock calls on PR guinea pigs for mobile-hailed Zingos

A service for Londoners to hail black cabs via their mobiles has hired Nelson Bostock for PR support.

And NB, which is touting the product as ideal for PR executives scampering between two-bottle journo lunches and demanding clients, is calling on PRWeek readers to act as guinea pigs.

Zingo identifies the location of anyone calling it from a mobile. The nearest Zingo-equipped taxi should then turn off its 'for hire' light and collect the passenger, who will pay a £2 premium for the luxury.

Readers eager to test whether it works should log on to zingotaxi.co.uk.

They can have a mind-blowing 60p cut from the £2 surcharge.

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