DIARY: Slimming World serves up male nude calendar in 'banish obesity' push

Faced with the challenge of a traditionally slow time of year for the slimming sector, PROs at Slimming World magazine have really pushed the boat out in a bid to boost sales.

In a Full Monty-esque move, those at the title have decided to lead their latest PR drive with a free nude male calendar, launched to coincide with its 'banish obesity' communications initiative.

Shot (tastefully, we're assured) in black and white, the calendar features 13 male slimmers - a pin-up each month and one for luck on the back page - who between them have shed 60 stone.

The calendar will be distributed free with the November/December issue of the mag, due out later this month.

The venture is designed to attract publicity to the launch of a network of men-only slimming classes across the UK, in the hope that 125,000 extra men will join up.

Slimming World editor Christine Michael said: 'It's a fun way to raise a big issue,' she added (no pun intended, Diary assumes).

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.