MEDIA: Mirror switches its focus

The Daily Mirror's newly appointed consumer affairs editor, Tanith Carey, is set to boost the paper's consumer coverage by concentrating on stories which are 'off the beaten track'.

Carey, who replaced Tracey Harrison, said: 'We will cover all the bases but we really want to do quirky, interesting stuff. We want stuff to be talked about.'

A recent story on Ann Summers' recall of vibrators was popular, but so was a piece on endowment policies, she said. 'If it is important and it matters to readers, we will do it,' she added. Investigations and testing services will also form part of consumer coverage, she said.

Carey added that the quality of information she received from PR agencies was variable. 'PROs sometimes think: "It's a funny little tabloid story" but haven't really thought about it. I have been sent some lightweight puff and not-backed-up surveys. It is sometimes hard to get people into the right mindset. '

Carey, formerly women's editor and features editor on the paper, took over in the autumn from Harrison, who did not return from maternity leave.

In addition to this role, Carey is contributing features editor, suggesting daily ideas to the paper's editor, Piers Morgan. Matt Kelly remains acting features editor, a position he took up when Carey went on maternity leave a year ago.

It has been a week of upheaval for the Mirror. James Scott, showbusiness reporter, quit this week after four years on the paper to join The People as deputy news editor.

He will report to Ian Edmondson. Scott was reported to have been fed up with his scoops being bylined to other journalists.

Last week Dominique Hines left the paper's 3am gossip column less than a month after joining straight from City University's postgraduate course in journalism (PRWeek, 25 October). Jessica Callan runs the column, which has grown to two pages, and has been split from the main showbusiness desk.

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