The agency was appointed after a six-way pitch and begins its work immediately with a promotional drive to boost pre-Christmas sales.
Lexis consumer head Fiona Jolly said the agency will focus on a three-way promotional push for soft toys, merchandise for animated blockbuster Lilo & Stitch and pre-school dressing-up clothes.
Disney Stores' incumbent agency, BMA Communications, stopped work six weeks ago as Disney sought out 'fresh thinking' (PRWeek, 27 September).
Lexis's remit is primarily media relations work, promoting product ranges that tie in with Disney film and video/DVD releases, although Jolly added that the agency may handle some events work next year.
