DIARY: Big question left unanswered at PR conference

Is no forum sacred? An attempt was made at last week's PRWeek conference - Saint or Sinner, Your Company's Reputation in Your Hands - to hijack the attention of delegates with a PR stunt for the Hasbro board game of the same name.

PR firm Brazen sent ten of its client's games down to the event, where the products - the adult-only game is designed to rumble dishonesty and is touted as the only game in the world to include a working lie detector - were raffled off to those attending.

Brazen account manager Lianne Crane says one delegate was overheard 'asking a rival PR mogul if they charge extortionate fees,' before refusing to reveal whether the lie detector buzzed when they answered.


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