MEDIA BRIEFS: Vivid to pilot TV service

WELLA: Vivid, the customer magazine of hair products supplier Wella, is to pilot a TV service in some of its salons from November. TV content is likely to follow the quarterly glossy's editorial mix of lifestyle, fashion, beauty and hair. Vivid was launched three years ago and is aimed at women aged 25 to 34. The title is edited by Henry Weston.

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