INTERNATIONAL: Agnes Huff Group secures US brief for Qantas Airlines

LOS ANGELES: Qantas Airlines has named Agnes Huff Communications Group (AHCG) agency of record for its North American operations.

Based in Los Angeles, also the home of Qantas's US head office, AHCG will handle media relations, national promotions, and publicity for the Australian air carrier.

Qantas previously used Burson-Marsteller to handle North American issues, but decided to end that relationship after three-and-a-half years.

'We were going for a smaller agency relationship,' said Qantas head of North American PR Steve Kernaghan.

'It's a bit of a reflection on the economy. We don't have a lot of budget right now.'

Qantas worked with LA-based BWR on a project earlier this year to introduce actor John Travolta as an 'ambassador-at-large' for the airline.

Travolta, a licensed pilot, flew a specially branded aeroplane to various locations, and met with members of the press and Qantas employees.

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