Despite orders from Branson's team of corporate comms gurus for 'no girls' in the pre-party Virginware photocall, the business tycoon couldn't resist the chance of a few snaps surrounded by ladies in lingerie.
Gabrielle Shaw account director Samantha Durchslag, who heads the Virginware consumer brief, said: 'He took down details of the launch at the photo shoot earlier and then rocked up unexpectedly.
'He bought lots of women's stuff, for his daughter, I imagine.' Naturally.
Clearly nothing comes between Branson, a party and the promise of 'show-off-your-strap bras, sparkling lace camis and sporty, sexy tank tops'.
