In launching its most recent crash'n'burn driving game Burnout 2: Point of Impact, Acclaim offered to pay the fines of anyone caught speeding on a roadside camera last Friday (11 October).
Predictably, however, those at the DoT - and others - took offence, forcing Acclaim to rethink the stunt.
And the reviewed version is a whole lot tamer. Acclaim is now hoping to actively promote safe driving, offering free demos of the PlayStation 2 game and allowing players to 'experience the thrill of speed at home and not on the roads'.