MEDIA: Boyz has design and content revamp

Weekly gay magazine Boyz is to be revamped with a greater emphasis on eating, shopping and music.

From next week the title will feature a new section, called Street. It will be London-based, focusing on shops, gigs, cinema and eating out.

'Boyz has changed quite significantly over the last 11 years. We are trying to attract more "non-(gay)scene" advertisers,' a spokesman said.

Editor David Hudson added: 'I like to think we keep it cutting edge, and part of that process is responding to your readers and making changes according to shifts in the market.' The Boyztown events pages will be redesigned in the new format.

Although the magazine has no ABC figure, Hudson said it 'reaches around 100,000 readers'. Boyz has what it calls a 'fresh and honest' approach to sex and gay issues and is published by PPB, which also produces The Pink Paper.

Earlier this year, C&B Communications launched reFRESH in an attempt to enter the gay men's lifestyle market (PRWeek, 9 August). Other titles in the sector, such as Fluid and Fable, have folded over the last year.

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