PUBLIC SECT0R: RNID steps up PR to show need for better education

The Royal National Institute for Deaf People is to step up its campaign to improve the education of deaf and hard of hearing children.

The media and stakeholder relations push, to launch next month, will promote the charity's first survey of views and experiences of deaf children in mainstream schooling.

It is hoped these first hand views will boost media coverage and give parents and the childrens' peers a better understanding of the issue.

Stakeholders such as teachers and education authorities will also be targeted with advice on getting the best deal for children.

RNID director of comms Brian Lamb, who is finalising the PR strategy, said that while inclusion is favoured for most children, it was important that parents had a choice.

This latest campaign is one of a number of PR initiative's highlighted in the charity's recently released annual Impact Report.

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