Employers in sectors likely to suffer skills shortages in the future - such as social care, gas-fitting and the car industry - will be targeted.
The Learning and Skills Council - the body set up in April last year to replace former Training and Enterprise Councils - is to target employers with media relations, events and speaking opportunities work.
Grayling Group, which has worked for the Government's Investors in People UK scheme for two-and-a-half years, has been appointed to handle the campaign, which will mainly focus on SMEs,
The agency aims to boost awareness of LSC initiatives, with the PR push attempting to boost take-up of the Modern Apprenticeships scheme.
'This is about boosting the competitiveness of UK Plc,' said Grayling UK chief executive Amanda Riddle.
