INTERNATIONAL BRIEFS: Pfizer axes plans for blitz

NEW YORK: Pfizer has axed plans for a large-scale election-season PR blitz, opting instead for an ad campaign. The pharma giant hired Edelman PR Worldwide earlier this year to help reverse negative public opinion of the industry. But after reviewing its options, Pfizer has hired National Media for creative advertising, with Grassroots Enterprise handling a website revamp.

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