INTERNATIONAL BRIEFS: Pfizer axes plans for blitz
NEW YORK: Pfizer has axed plans for a large-scale election-season PR blitz, opting instead for an ad campaign. The pharma giant hired Edelman PR Worldwide earlier this year to help reverse negative public opinion of the industry. But after reviewing its options, Pfizer has hired National Media for creative advertising, with Grassroots Enterprise handling a website revamp.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>