INTERNATIONAL BRIEFS: BT chooses Peppercom to help brand

NEW YORK: BT has chosen Peppercom as its US agency of record to help grow its brand. BT Americas PR manager Diane Noe said BT, which launched in the US 14 years ago, does not yet have strong brand awareness in the US. Peppercom will help BT increase awareness among global firms, focusing on three key industries: finance, technology, and petro-commercial.

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