INTERNATIONAL: WN&P appointed to lead regional PR at Land Rover

SAO PAOLO: Brazilian PR agency WN&P has won the regional PR account for Land Rover following a competitive pitch.

The agency has been briefed initially to provide PR services for Land Rover during the Brazilian Auto Fair, which will take place in Sao Paulo later this month. Following the event, WN&P will be responsible for the car giant's PR programme across Brazil.

A team of three will head the account, reporting to Land Rover Brazil marketing manager Sergio Varela and to the company's general director John Peart.

The group launched in Brazil four years ago and now has plants in Sao Bernardo do Campo, Sao Paulo state, where it assembles one of the four Land Rover's models, the Defender.

WN&P, a nine-year-old agency, has about 20 staff and is headquartered in Sao Paulo.

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