An overwhelming 93 per cent of those surveyed said
the revelations had made no difference to their regard for the party, which last week saw its poll rating fall behind that of the Liberal Democrats.
Party sources had feared the affair would scupper the careful planning of its conference in Bournemouth this week (PRWeek, 4 October).
While the revelations had little affect on the public’s perception of the party, Major’s previously wholesome public image has taken a blow.
This week it emerged that Major is receiving PR advice from Huntsworth CEO and Tory peer Lord Chadlington, as well as Quiller Consultants founder and former Downing Street aide Jonathan Hill.
In a separate development, the party this week confirmed it had hired ex-Daily Mail marketer Victoria Borwick as director of income generation and marketing.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.