LMPR report shows PR e-comms need a code of conduct

PR communication by e-mail is at saturation point and should be subject to an industry code of conduct, according to respondents in a new survey.

In all, 76 per cent of those contacted said there should be some sort of code of conduct that the PR industry followed. The main bugbears were the sending of large picture files; untargeted e-mails that were often of no interest, and that there was no standard procedure for handling attachments.

Lindsay Mason, managing director of Cheltenham-based LMPR, the agency that commissioned the survey, said: 'This is a huge irritation, more than 50 per cent said they felt very strongly about it. In the US, which I think was where we are now five years ago, journalists just started not responding to e-mail completely.'

Other findings included the fact that 20 per cent of journalists had seen a 100 per cent increase in the amount of e-mails they received over the last 12 months, and that the number received daily now stand at 30 to 40, or 150 to 200 on a national.

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