They're normally only big enough for crisps or drinks, but Auto Trader took the concept of the vending machine to another level by creating one that can hold a whole car.
The installation, which was in place yesterday (Wednesday) in London's Spitalfields, featured a new Renault Zoe from Lookers Motor Group. The car was available via contactless payment, with a price of £16,000, compared with the recommended retail price of £22,470. The price had been pre-agreed with the dealer, meaning customers could experience a "haggle-free way to purchase a brand new car".
A team of six engineers spent three months designing and building the car dispenser. A custom-made point-of-sale system and key-release function were created, alongside integrated payment and door-release mechanisms. The vending machine allows purchases costing up to £21,000.
There was more than one vehicle available for £16,000, and if the initial vehicle was sold the machine was restocked.
Auto Trader created the activation to promote how it can provide "brand new cars at transparent pre-haggled prices that you can drive away today".
PR agency Taylor Herring delivered the project, with production and film managed by St Mark's Studios.
A version of this article first appeared on PRWeek sister title Campaign