'E-commerce and in-store experiences are changing the face of retail comms' - creative chief

The chief creative officer at agency Liquid Retail says as the relationship between online and bricks-and-mortar grows increasingly symbiotic, the phenomenon known as 'OmniCommerce' will be an industry game-changer for PR professionals in the retail space.

by Jennifer Bell
Colman Sheil is CCO at Liquid Retail, the region’s first independent agency educated to ‘commerce creativity’
Colman Sheil is CCO at Liquid Retail, the region’s first independent agency educated to ‘commerce creativity’

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