Peri Peri stupid: Home Office misses mark with #knifefree chicken shop campaign

The Home Office's #knifefree campaign left I and many industry peers with the uncomfortable feeling that (beyond any racist undertones) this was a series of missed opportunities on an issue that now more than ever needs a smart and relevant campaign.

by Roopa Ramaiya
Roopa Ramaiya: 'The stereotypes this panders to says more about how out of touch the Government is'
Roopa Ramaiya: 'The stereotypes this panders to says more about how out of touch the Government is'

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