Watch: All Blacks and AIG teach Rugby World Cup visitors how (not) to drive in Japan

The New Zealand rugby team's main sponsor AIG has deployed some All Black stars to Tokyo for a campaign aimed at tourists heading to Japan for next month's Rugby World Cup.

Aimed at visitors who might be looking to drive around the country, the light-hearted campaign highlights some of the key nuances found on Japan's roads, with a little help from All Blacks captain Keiran Read and a few of his star teammates.

AIG and agency TBWA\Hakuhodo created the work. Shuhei Tsuji, senior creative director at TBWA\Hakuhodo, said: "Our non-confrontational culture often results in difficulty effectively communicating and enforcing rules and regulations to overseas visitors. That’s why it was important for us to take a tongue-in-cheek approach to help the nation educate tourists in a fun and appealing way." 

Current World Champions New Zealand are favourites to retain their crown at the tournament, which runs from 20 September to 2 November. 

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