Jack Irvine: 'Astroturfing is widespread in PR and tactic also used by larger agencies'

Astroturfing in PR is "more widespread than you'd imagine" and is not just a practice used by smaller consultancies on the fringes.

by Arvind Hickman
Media House International chair Jack Irvine says astroturfing has been going on for years. Photo: DAVID TETT.
Media House International chair Jack Irvine says astroturfing has been going on for years. Photo: DAVID TETT.

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