'Evolve or die' - H+K MENA on social media influencers and the curse of 'fake followers'

Kirsty O'Connor, director of content and publishing at Hill+Knowlton MENA, says with the rise of fake influencers, the industry needs to find new ways of using influential online users without 'counting followers'.

by Jennifer Bell
Kirsty O’Connor, director of content and publishing at Hill+Knowlton MENA (image via MEPRA Community on YouTube)
Kirsty O’Connor, director of content and publishing at Hill+Knowlton MENA (image via MEPRA Community on YouTube)

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