Technology PR specialist Ballou, which has offices in London, Paris and Berlin, has recently added new services to its offering. Originally a pure-play PR agency with a particular expertise in media relations and crisis communications, Ballou has now extended its capabilities to offer a range of complementary digital services including SEO, graphic design, video and animation.
"Content is an increasingly important part of the PR mix, and not just written content but visual and audio, too. We see our new services as a natural extension of our core PR offering to ensure our clients are reaching their audiences in the most compelling and interesting ways," said Cordy Griffiths, Ballou CEO.
"Similarly, SEO has always been a natural bed-fellow of PR and, in addition to being able to offer SEO services to our clients, we can now carry out keyword research and analyse traffic volumes as part of PR campaign planning. This allows us to create much more targeted and data-led campaigns while ensuring our PR and SEO efforts are fully integrated and aligned."
Founded in Paris in 2002 by Silicon Valley PR veteran Colette Ballou, Ballou’s early client list included Facebook, which it launched in France.
The company now has wholly-owned offices in London, Paris and Berlin from which it covers the UK, Ireland, France, Germany, Belgium, Austria and Switzerland as well as partner agencies across the rest of Europe.
This year, Ballou has won two SABRE awards and been shortlisted for a PRmoment award as well as being named as a Top 150 PR Consultancy by PR Week and a Global Top 250 PR Agency by Holmes Report.
For more information on Ballou, click here.