Do brands really need to be on Twitter?

We all know that brands including Wendy’s, Steak-umm and MoonPie are known for their big and slightly off-kilter personalities on Twitter.

But for all the time and resources poured into having a Twitter account, is it really necessary? Take our poll below. Or if you feel strongly about the need to be on Twitter, tweet at @PRWeekUS. 

In-N-Out, Play-Doh, Super 8, Smartfood, Wheat Thins and PayDay all have something in common: They haven’t tweeted for years. Do brands need to be active on Twitter?

— PRWeek US (@PRWeekUS) July 26, 2019