Do brands really need to be on Twitter?

Does no Twitter equal less drama?

Hashtags: Do brands really need 'em? (Photo credit: Getty Images)
Hashtags: Do brands really need 'em? (Photo credit: Getty Images)

We all know that brands including Wendy’s, Steak-umm and MoonPie are known for their big and slightly off-kilter personalities on Twitter.

But for all the time and resources poured into having a Twitter account, is it really necessary? Take our poll below. Or if you feel strongly about the need to be on Twitter, tweet at @PRWeekUS. 

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