But for all the time and resources poured into having a Twitter account, is it really necessary? Take our poll below. Or if you feel strongly about the need to be on Twitter, tweet at @PRWeekUS.
In-N-Out, Play-Doh, Super 8, Smartfood, Wheat Thins and PayDay all have something in common: They haven’t tweeted for years. Do brands need to be active on Twitter?— PRWeek US (@PRWeekUS) July 26, 2019