Paddy Power 'blown away' by earned media success of Huddersfield kit hoax

One of the most controversial and risky kit launches in recent memory has turned out to be a PR masterstroke from bookmaker Paddy Power, Huddersfield and its agency partners. Paddy Power head of PR Lee Price says the bookmaker has been blown away by the response.

by Arvind Hickman
Australian international Aaron Mooy sports a fake Huddersfield kit in a friendly with Rochdale. (Photos by John Early/Getty Images)
Australian international Aaron Mooy sports a fake Huddersfield kit in a friendly with Rochdale. (Photos by John Early/Getty Images)

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