DIARY: Red Apple PR announces 'cannabis' website

Cannabis-themed website everyonedoesit.com is staging its PR launch this week with convicted drug dealer, money-launderer and prisoner Howard Marks as the star attraction.

Red Apple PR is running the event, which is expected to see the assembled journalists fed fake hash cake and champagne as Marks trots through his familiar story of international drug baron-hood, flagrant law-breaking, arrest and jail.

The site itself treads a delicate legal line as it offers seeds, pipes and every imaginable recreational drug aid, before disclaiming that all items sold are purely for souvenir or ornamental purposes. Indeed, Red Apple sources insist the site's MD Mark Evans is 'more an entrepreneur than a partaker'.

Agency account manager Stephen Hector said: 'The cake looks real but it's not - the police would take an interest otherwise. From a PR point of view, we hope it has a placebo effect, and by putting hacks in a trance they could write nice stuff.'

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