In Pictures: PR Cup 2019 kicks off memorable weekend of sport

The inaugural PR Cup, set to be repositioned as the Public Relations Cup next season (maybe), took place to great fanfare on Friday and was eventually won by The Academy. See our selection of images from the soccer extravaganza...


Sponsored by markettiers4dc and put on by Ready10 and PRWeek, the event raised £3,500 for the Taylor Bennett Foundation and involved the only 15 PR teams willing to sacrifice their usual posh Friday afternoon lunch for a game of football. Allegations the 16th entrant, which dropped out on the eve of the tournament, was spotted at Chiltern Firehouse that afternoon, are unsubstantiated.

The Academy's first team, bolstered by a few youngsters from the academy, ran out eventual winners, defeating a strong CIPR outfit in an end-to-end game of two halves.

A date is yet to be set for the open-top boat parade, which will float the trophy down the Thames.

Click here for a comprehensive lowdown on the tournament, including key facts, quotes to add colour and the obligatory selection of social media embeds.

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