MEDIA BRIEFS: Hachette Filipachi launches mobile market service
HACHETTE: Hachette Filipachi UK, the publisher of Sugar, B, cd:uk and TV Hits, has launched a mobile marketing service across all its titles. Aimed primarily at advertisers, the move follows SMS experiments over the last two years with teen titles. MMS picture messaging means the publisher, formerly known as Attic Futura, is well-placed to use its youth-oriented titles to deliver mobile images and content, it says.
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