It will appear in the Personal Journal section of the paper, which already covers personal finance, travel, property, investment, culture and society.
'If there's something specific that journalists can pick up on within a city, then there is no reason why PROs can't run it by our reporters. They are looking for something new and original,' a spokeswoman said.
The first installment featured Milan restaurants to tie in with the city's fashion week, but editorial will not be exclusively city-themed.
Issues such as GM products may also be used as pegs for future articles, the paper said. 'Raising issues would be interesting. Say there's a trend of commercial chefs opening splinter restaurants because they have TV shows, our reporters would be open to covering that,' the spokeswoman added.
Launched in April 2001 to cover 'the business of life', Personal Journal is edited by Mary Romano.