The PR Week: 7.12.2019: Purpose marketing pioneer Carol Cone

Carol Cone, also known as the Purpose Queen, joins The PR Week podcast.

L to R: Frank Washkuch, Carol Cone, Steve Barrett
L to R: Frank Washkuch, Carol Cone, Steve Barrett



Carol Cone is a pioneer of purpose marketing. On this week's episode of The PR Week, she talks about the inception of the in-vogue marketing strategy and sounds off on who is effectively using purpose and who isn't. 

With PRWeek's Frank Washkuch and Steve Barrett, Cone discusses the news of the week:

  • The U.S. Women's National Team's victory and willingness to tackle social issues; 
  • PRWeek's Power List; 
  • An in-depth conversation with Impossible Foods' comms chief;
  • A positive news platform launched by a Facebook vet;
  • The debut of the Harold Burson exhibit at the Museum of PR;
  • The latest people move stories about Ben Boyd, Nancy Elder and Claire Dixon.

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