Heck cut to shreds over response to Boris Bangers PR stunt

Heck has responded to claims it endorsed Boris Johnson claiming it invited the other Tory leadership hopeful, Jeremy Hunt, and that it wanted to ask candidates what Brexit meant for its business.

Johnson gives an almighty squeeze on a fresh batch of Heck's Boris Bangers. (Photos by Darren Staples/Getty Images)
Johnson gives an almighty squeeze on a fresh batch of Heck's Boris Bangers. (Photos by Darren Staples/Getty Images)

The response on social media came several days after journalist Dave Higgens tweeted about the controversial photo shoot five days ago, allowing a Twitter storm to brew for nearly a week.

Heck did not respond to PRWeek, which questioned why it was inviting a chief architect of Brexit, particularly when eight out of 10 Heck staff are European.

Heck’s explanation did not satisfy the Observer's food critic Jay Rayner and the majority of others who have pledged to join a Heck boycott.

Earlier today, Olley Goss founder Andrew Olley warned that brands embrace a Boris photocall at their peril.

He added: "I wonder how this stunt went down in the staff canteen, with the workforce no doubt worrying about their jobs as 31 October looms."

Another PR leader, PrettyGreen founder Mark Stringer described the stunt as "offal PR" that showed "a total lack of coherent thinking and credibility".

In the space of two hours following Heck's statement this afternoon, more than 1,300 people chopped into the sausage brand on Twitter alone.

Judging by the largely negative sentiment, the brand has its work cut out to convince consumers its Boris Bangers stunt won't leave a Heck of a bitter taste in their mouth.

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