There now seems to be a brand reputation crisis in the news almost daily. And when a crisis does arise, it is up to you as a communications professional to get the situation under control – fast.
But how? First, you must have a reaction plan in place. This step can be the difference between a blip and a long-term, reputational crisis. Then, you must gather all the facts as quickly as possible. Knowing the conversations that are happening around your brand helps to prepare for and determine the best next steps in mitigating the damage caused by a crisis and moving the brand forward.
This PR Week webinar, produced in partnership with Dataminr, details how important real-time information and modern marketing can be in avoiding brand reputation crises. With real-world examples from brands such as Lloyds, Uber and more, the session lays out a series of tried and tested strategies to prevent you from making easy-to-avoid mistakes as well as teaching you how to come out the other side when the worst does happen.
The webinar takes place on Tuesday 1st October, 3-4pm (UK time).
Register for the webinar here now!