US public relations firm Wunderlich Kaplan Communications (WKC) is expanding its operations outside of America by opening branches in the UAE and Saudi Arabia.
The firm - led by Gwen Wunderlich, CEO and partner, and Dara Kaplan, president and partner - have hired Noor Taher, who previously held digital marketing positions at TBWA/Raad, J. Walter Thompson Worldwide and Giorgio Armani, as head of digital and content.
The firm has already opened an office in Dubai, and will also be opening a location in Saudi Arabia later this month.
Taher will work to take brands and celebrities through the tourism sector in Saudi Arabia via its General Entertainment Authority.
WKC says that it has already established relationships with some of the largest retail, hospitality and F&B groups in the Middle East.
The agency has also announced plans to open offices in Miami and Boston.
Wunderlich Kaplan Communications describes itself as a "a risk-taking, results driven, full-service public relations company based in the heart of New York City" that "seeks out like-minded brands who, at the core, desire to do good in the world and make a big impact".
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